Bangladesh University of Business and Technology (BUBT) proudly announces the outstanding achievement of Md. Aslam Uddin, Assistant Professor in the Department of Marketing. He presented his research paper at the 2nd Gulf University International Conference in Accounting and Finance (GUICAF 2023), held in Bahrain on December 13, 2023. His conceptual paper, titled “Creation of a Conceptual Framework for the Acceptance of Green Tech Products in Bangladesh,” has been published as a book chapter in Springer Nature’s “The AI Revolution: Driving Business Innovation and Research,” Chapter 35, pages 455-466.
Link to Chapter 35: https://link.springer.com/chapter/10.1007/978-3-031-54383-8_35
eBook Link: https://doi.org/10.1007/978-3-031-54383-8
International Recognition and Indexing
This accomplishment is of significant importance. The book “The AI Revolution: Driving Business Innovation and Research” is indexed in prestigious databases, including SCOPUS, DBLP, WTI Frankfurt eG, zbMATH, and SCImago. Additionally, all books in this series are submitted for consideration in the Web of Science, ensuring global accessibility to scholars and researchers.
A Conceptual Framework for Sustainable Transportation
Md. Aslam Uddin’s paper addresses the crucial goal of green technology: reducing the greenhouse effect and controlling global warming. The research examines the factors influencing consumer adoption of green tech products, environmentally friendly alternatives that are increasingly popular worldwide.
Theoretical Foundations and Impact
The study utilizes various theoretical models, prominently the UTAUT2 (Extended Unified Theory of Acceptance and Use of Technology), to develop a conceptual model. It identifies seven independent variables—performance expectancy, social influence, environmental concern, price value, hedonic motivation, facilitating conditions, and health benefits—and one dependent variable: behavioral intention to purchase. These variables are explored within the Bangladeshi market context, offering insights into consumer profiles and their green tech product purchase decisions.
Contributions to Environmental, Marketing, and Economic Perspectives
This research is significant from environmental, marketing, and economic viewpoints. It provides valuable insights into Bangladeshi consumer behavior regarding green tech products, offering critical data for marketers and policymakers. The study’s findings can guide decisions to promote sustainable consumption and reduce the environmental impact of the relevant industries.
Congratulations from BUBT
Prof. Dr. Md. Fayyaz Khan, Vice Chancellor of BUBT, extends heartfelt congratulations to Md. Aslam Uddin for his remarkable achievement. He commended the research for its potential to drive positive change in sustainable products, consumption, and environmental conservation. Prof. Santi Narayan Ghosh, Director of IQAC-BUBT, and Mr. Zaved Mannan, Additional Director of IQAC-BUBT, also congratulated him on his tremendous success.
Md. Aslam Uddin’s research success underscores BUBT’s commitment to fostering research and innovation. The university takes pride in its faculty members’ contributions to advancing knowledge and addressing critical societal issues.